The Philippine Tourism Promotions Board had their 3-day pop-up event in Seoul with an exciting showcase of Filipino culture, food, and sights, paired with fun photo booths highlighting popular tourist destinations in the Philippines last November 21-23, 2025.

The pop-up, made possible by Neocolors, truly brought the sunny beauty and rich culture of the Philippines to Korea.

A huge thank you to everyone who visited, including our Philippine Tourism Ambassador Seo InGuk and the lovely South Korean Actress Lee Yubi!